Indigo Books & Music Inc. (TSX: IDG) (stylized as !ndigo) is a Canadian retail bookstore chain. The company was founded in 1996 by CEO Heather Reisman, wife of Gerry Schwartz, majority owner and CEO of Onex Corporation.
The company's first big box bookstore, initially called "Indigo Books, Music & More", was opened in Burlington, Ontario on September 4, 1997. With the aid of Onex, Indigo later engaged in a hostile takeover of Chapters, their largest competitor, and succeeded in acquiring the company in 2001, but continues to operate many stores under the Chapters banner. Indigo also gained the ownership of the Coles chain of small-format bookstores, which was also owned by Chapters.
Main Products:
Books and Cds
A vast area of Indigo stores are dedicated to giftware, such as candles, notebooks, chocolate, book accessories, and seasonal items.
Target Market:
Children, teens, adults, seniors of any race, or beliefs.
Pricing:
Pricing of main products and services varies from $1 for a chocolate bar; too over $100 for a special edition book.
Financial:
(From http://www.theglobeandmail.com/globe-investor/markets/stocks/financials/?q=IDG-T)
2010
Sales $1,021,807,000
Assets $516,180,000
Indigo Competitors:
Indigo has few competitors. It's main competitor was Chapters, but Indigo bought Chapters out in an aggressive takeover in 2001. Amazon.ca is Indigo's number one competitor.
Indigo Strengths:
-able to sell books cheaper due to volume in store. This put many small booksellers out of business
-Carries the most variety of book topics of any Canadian book seller.
-A one stop shop for books, gifts, music and stationary.
Indigo Weaknesses:
-political alignment of company CEO Heather Reisman causes censorship of some books. Indigo received criticism of cencorship for the banning of Hitler's Mein Kempf being carried in the store.
Indigo Books and Music is a true industry leader.
No comments:
Post a Comment