Monopolistic Competitive Companies
Size: | Small Company | Medium Company | Large Company |
Features: | Wedding Invite Shop | Hair Salon Chain | LuLu Lemon Athletica |
Differentiated products | Different looks by the designer | Different hair care retail products, different stylists | Designer yoga and workout gear |
Control over price | Some. Can vary price depending on education and materials used. | Little. Can vary depending on stylists experience | Lots. Can charge more as consumers are willing to pay. Little substiture. |
Mass advertising | Word of mouth and classified ads | TV commercials for the big chains | Word of mouth |
Brand name goods | No | May have own products | Yes |
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